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Essentials of Pricing Analytics

By: Norway) Haugom Erik (Inland Norway University of Applied Sciences (Author)

1 in stock

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367363222

Publisher: Taylor & Francis Ltd

Publication Date: Nov 30th, 2020

Weight: 734 grams

Dimension: 25.10 x 18.00 x 2.10 cms

Category: ECONOMICS

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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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