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Essentials of Strategic Management
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Essentials of Strategic Management : Pearson New International Edition

Book Details

Format Paperback / Softback
ISBN-10 1292020903
ISBN-13 9781292020907
Publisher Pearson Education Limited
Imprint Pearson Education Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 2nd, 2013
Print length 192 Pages
Weight 422 grams
Dimensions 27.60 x 21.60 x 0.80 cms
Ksh 14,300.00
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For undergraduate and graduate level Strategic Management courses.
Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.


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