Essentials of Strategic Management : Pearson New International Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292020903
ISBN-13
9781292020907
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 2nd, 2013
Print length
192 Pages
Weight
422 grams
Dimensions
27.60 x 21.60 x 0.80 cms
Product Classification:
Business strategyManagement & management techniquesManagement and management techniques
Ksh 14,300.00
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For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
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