Ethics in Advertising : Making the case for doing the right thing
by
Wally Snyder
Book Details
Format
Paperback / Softback
ISBN-10
1138188999
ISBN-13
9781138188990
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 9th, 2016
Print length
102 Pages
Weight
302 grams
Dimensions
22.90 x 15.40 x 1.10 cms
Product Classification:
Communication studiesMedia studiesMedia studiesAdvertising
Ksh 9,550.00
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This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
Get Ethics in Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
