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Ethics in Marketing

By: Patrick E. Murphy (Author) , Gene R. Laczniak (Author) , Fiona Harris (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9781138648098

Publisher: Taylor & Francis Ltd

Publication Date: Dec 12th, 2016

Weight: 394 grams

Dimension: 24.40 x 17.40 x 1.20 cms

Category: Sales & marketing management

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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

Get Ethics in Marketing by Patrick E. Murphy at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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