Ethics Through Corporate Strategy
by
Gilbert
Book Details
Format
Paperback / Softback
Book Series
The Ruffin Series in Business Ethics
ISBN-10
0195108558
ISBN-13
9780195108552
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 16th, 1997
Print length
192 Pages
Weight
340 grams
Dimensions
22.90 x 16.40 x 1.40 cms
Product Classification:
Business strategyBusiness ethics & social responsibility
Ksh 6,750.00
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Provides insights into the role of language in business as a reflection of ethical behaviour.
The latest in the successful Ruffin Business Ethics series, this book argues that the idea of corporate strategy is worth rethinking as a way of talking systematically about ethics and business. In doing so, the author invents a new way of talking about corporate strategy. Several ethical truths are discussed in the course of the book. One is that how we talk about others profoundly influences how we act towards them. Another is how we talk about others can influence how those in our audiences will talk about others and act accordingly. A third is how we talk about others can become easily and comfortably routine. The author shows what it can mean to substitute a new language about business for the discourse that has ''shackled too many men and women for too long''.
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