Ethnic Marketing : Culturally sensitive theory and practice
Book Details
Format
Paperback / Softback
ISBN-10
1138832200
ISBN-13
9781138832206
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2016
Print length
382 Pages
Weight
544 grams
Product Classification:
International businessSales & marketing managementSales & marketingAdvertisingMarket research
Ksh 10,800.00
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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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