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Ethnic Marketing

By: Australia) Pires Guilherme (University of Newcastle (Author) , Australia.) Stanton John (University of Western Sydney (Author)

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Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9781138832206

Publisher: Taylor & Francis Ltd

Publication Date: Dec 12th, 2016

Dimension: 23.40 x 15.60 x 54.40 cms

Category: ECONOMICS

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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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