Ethnicity, Inc.
Book Details
Format
Paperback / softback
Book Series
Chicago Studies in Practices of Meaning
ISBN-10
0226114724
ISBN-13
9780226114729
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 1st, 2009
Print length
236 Pages
Weight
456 grams
Dimensions
22.80 x 15.20 x 1.60 cms
Product Classification:
Material cultureEthnic studies
KSh 4,650.00
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Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
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