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European Business
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European Business

Book Details

Format Hardback or Cased Book
ISBN-10 0415617162
ISBN-13 9780415617161
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 23rd, 2015
Print length 456 Pages
Weight 1,050 grams
Ksh 33,300.00
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This new edition has been fully updated in order to reflect the fast moving changes and economic instability that has occurred in European Business over the last few years. With a raft of pedagogical features including: case studies, discussion questions and a companion website, this key text remains a must-read for students of the discipline.

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe''s unique business environment at risk.

Key features of the new edition include:

  • assessments of how individual member states affect the integration process and bring diversity to European business;
  • new material on the links between Europe and the World’s other main regions, including emerging economies;
  • new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.

The book retains popular pedagogical features to help students make sense of a confusing and complex environment.

A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.


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