European Business and Brand Building
New
Book Details
Format
Paperback / Softback
ISBN-10
905201793X
ISBN-13
9789052017938
Edition
New
Publisher
Presses Interuniversitaires Europeennes
Imprint
Presses Interuniversitaires Europeennes
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Mar 21st, 2012
Print length
268 Pages
Weight
376 grams
Dimensions
15.20 x 22.00 x 1.50 cms
Ksh 7,350.00
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A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
Get European Business and Brand Building by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Presses Interuniversitaires Europeennes and it has pages.
