European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032204664
ISBN-13
9781032204666
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2024
Print length
200 Pages
Weight
336 grams
Dimensions
23.10 x 15.70 x 1.50 cms
Ksh 7,900.00
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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
Get European Consumers in the Digital Era by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
