European Glocalization in Global Context

This book consists of a collection of essays that deal with glocalization in Europe, including the idea of Europeanization as glocalization. The contributors deal with a range of topics including migration, media, football, beauty, Christianity, democracy and the European Union.

This highly original work applies the relatively new concept of glocalization to contemporary Europe. The opening and concluding chapters by Roland Robertson deal with Europeanization in an innovative way as a highly problematic process in relation to the changing position of Europe in the global arena. The individual authors are each experts in their own field, they include Ewa Morawska on migration; Debra Gimlin on beauty contests; Andrea Esser on European TV; Christopher Kollmeyer on democracy; Victor Roudometof on European Christianity; Franciscu Sedda on the European imaginary; and Paolo Demuru on Brazilian football. These chapters make a concerted effort to relate European developments to the world as a whole, this being a highly neglected aspect of European studies. The range of this book''s coverage, its theoretical innovativeness, and, not least, its discussion of European extremism renders it a unique contribution to the field in comparison with existing scholarship.