Evaluating Marketing Actions and Outcomes
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
0762310464
ISBN-13
9780762310463
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 4th, 2003
Print length
672 Pages
Weight
1,114 grams
Dimensions
29.10 x 36.30 x 5.70 cms
Product Classification:
Management decision making
Ksh 18,500.00
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Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.
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