Evaluating Military Advertising and Recruiting : Theory and Methodology
Book Details
Format
Hardback or Cased Book
ISBN-10
0309091276
ISBN-13
9780309091275
Publisher
National Academies Press
Imprint
National Academies Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 15th, 2004
Print length
206 Pages
Product Classification:
Warfare & defence
Ksh 11,000.00
Publisher Out of Stock
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Quality
Fast
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.
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