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Evaluating Social Media Marketing

By: Poland) Sanak-Kosmowska Katarzyna (Cracow University of Economics (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367646523

Publisher: Taylor & Francis Ltd

Publication Date: Nov 25th, 2021

Weight: 416 grams

Dimension: 16.20 x 24.00 x 1.90 cms

Category: SOCIETY & CULTURE: GENERAL

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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

Get Evaluating Social Media Marketing by Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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