Evaluating Sustainable Development and Corporate Social Responsibility Projects : An Ethnographic Approach

This book discusses sustainable development decision-making. Focusing on decisions to invest in wind turbine technology as part of a corporation''s CO2 emission reduction strategy, it presents a new evaluation framework, based on the triple bottom line framework widely used by businesses to communicate their adherence to corporate social responsibility. This new framework allows the evaluation of strategic corporate decisions to invest in wind turbines to mitigate global warming in the context of a corporation''s social responsibility, and includes an objective measurement stage to add rigor to the evaluation process.

The book describes the use of measured data from wind turbine projects to both develop and validate the methodology, and also identifies key enablers and barriers as businesses attempt to successfully integrate corporate social responsibility into their overall business strategy.

Given its scope, the book appeals to postgraduate students, researchers, and business professionals interested in the environmental impact of corporations. Featuring case studies from Ireland, it is particularly relevant to audiences within Europe.