Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
1st ed. 2014
by
S. Bullo
Book Details
Format
Paperback / softback
ISBN-10
1349468363
ISBN-13
9781349468362
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
207 Pages
KSh 8,100.00
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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Get Evaluation in Advertising Reception by S. Bullo at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 207 pages.
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