Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
1st ed. 2014
by
S. Bullo
Book Details
Format
Paperback / Softback
ISBN-10
1349468363
ISBN-13
9781349468362
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
207 Pages
Ksh 8,100.00
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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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