Evangelicals Incorporated : Books and the Business of Religion in America
by
Daniel Vaca
Book Details
Format
Hardback or Cased Book
ISBN-10
0674980115
ISBN-13
9780674980112
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 1st, 2019
Print length
336 Pages
Weight
666 grams
Dimensions
22.20 x 16.50 x 3.10 cms
Product Classification:
History of the AmericasChristianityPublishing industry & book trade
Ksh 6,450.00
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Quality
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American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
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