Event Impact
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Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.
Get Event Impact by John Armbrecht at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 130 pages.
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