Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Book Details
Format
Hardback or Cased Book
Book Series
The Wiley Event Management Series
ISBN-10
0470891076
ISBN-13
9780470891070
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 23rd, 2012
Print length
320 Pages
Weight
716 grams
Dimensions
24.20 x 19.60 x 2.20 cms
Product Classification:
Sales & marketing management
Ksh 13,650.00
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A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.
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