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Event Tourism and Cultural Tourism

By: Larry Dwyer (Author) , Eugenia Wickens (Author)

Manufacture on Demand

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780415754781

Publisher: Taylor & Francis Ltd

Publication Date: Apr 24th, 2014

Weight: 504 grams

Dimension: 24.70 x 17.40 x 1.50 cms

Category: Tourism industry

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This book provides interesting perspectives on innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. It was published as a special issue of the Journal of Hospitality Marketing and Management.

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