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Events and Festivals

By: Australia) Robertson Martin (Victoria University (Author) , Elspeth Frew (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415449182

Publisher: Taylor & Francis Ltd

Publication Date: Feb 7th, 2008

Dimension: 24.60 x 18.90 x 47.60 cms

Category: Other performing arts

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Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses.

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