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Events and Festivals

By: Australia) Robertson Martin (Victoria University (Author) , Elspeth Frew (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780415495639

Publisher: Taylor & Francis Ltd

Publication Date: Mar 11th, 2009

Dimension: 24.60 x 18.90 x 28.00 cms

Category: Other performing arts

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Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses.

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