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Events Management
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Events Management : Principles and Practice

3 Revised edition

by Paul Walters , Razaq Raj , Tahir Rashid

Book Details

Format Paperback / Softback
ISBN-10 1473948282
ISBN-13 9781473948280
Edition 3 Revised edition
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 10th, 2017
Print length 448 Pages
Weight 786 grams
Dimensions 18.80 x 23.30 x 2.60 cms
Product Classification: Events management industries
Ksh 11,000.00
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An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival


Suitable for Events Management students at Undergraduate and Postgraduate level.

Get Events Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.

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