Events Management
Book Details
Format
Paperback / Softback
Book Series
CABI Tourism Texts
ISBN-10
1845936825
ISBN-13
9781845936822
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 27th, 2010
Print length
256 Pages
Weight
512 grams
Dimensions
24.60 x 18.90 x 1.70 cms
Product Classification:
Management & management techniquesEvents management industries
Ksh 7,050.00
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Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management.
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
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