Every Purchase Matters : How Fair Trade Farmers, Companies, and Consumers Are Changing the World
by
Paul Rice
Book Details
Format
Hardback or Cased Book
ISBN-10
1541704037
ISBN-13
9781541704039
Publisher
PublicAffairs,U.S.
Imprint
PublicAffairs,U.S.
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Apr 24th, 2025
Print length
336 Pages
Weight
552 grams
Dimensions
16.00 x 24.30 x 2.80 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and Management
Ksh 4,500.00
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From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront our greatest challenges.
NATIONAL BESTSELLER * From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism—the change it has wrought in the world and the potential it still has to confront our greatest challenges.
We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country.
Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains.
In Every Purchase Matters, Rice reveals the untold story of the Fair Trade movement and its significance for us all. Calling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing—CEOs, activists, grassroots farmer leaders, and consumer advocates—Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business.
Whether you’re a consumer, a business leader, or an investor, Every Purchase Matters offers a rich and persuasive case for conscious capitalism—the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.
We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country.
Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains.
In Every Purchase Matters, Rice reveals the untold story of the Fair Trade movement and its significance for us all. Calling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing—CEOs, activists, grassroots farmer leaders, and consumer advocates—Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business.
Whether you’re a consumer, a business leader, or an investor, Every Purchase Matters offers a rich and persuasive case for conscious capitalism—the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.
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