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Everyman
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Everyman : The Untold Story of Economics

Book Details

Format Hardback or Cased Book
ISBN-10 1982179112
ISBN-13 9781982179113
Publisher Avid Reader Press / Simon & Schuster
Imprint Avid Reader Press / Simon & Schuster
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 8th, 2026
Ksh 5,400.00
Not Yet Published 0 in stock

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A bold retelling of the story of capitalism that treats the core concepts of economics as living, breathing beings, blending fiction and fact to upend 250 years of economic orthodoxy.

For a quarter of a millennium, Adam Smiths invisible hand, ghostly and bloodied, has written the script of our lives. Everyman makes the ethereal ink in which it is etched legible by embodying the solitary, self-interested homo economicusor rational actoras Neo.

Told as an imaginative novel, Everyman traces global capitalisms arc from boom to bust through Neo and his reckless apostles: Finn, the archetypal finance bro; Davos, the ambassador of globalization; Wash, the envoy to distant lands; and Tek, the quintessence of the tech industry. In a dazzling saga spanning generations and continents, Neos epic journey takes us from Chicago to New York to London, from Wall Street to Burning Man, from the factories of the Rust Belt to the farmlands of India, introducing us to the economic minds and political figures who have shaped our world, everyday people, and even runaway monsters.

An entertaining magical realist romp, Everyman touches on the most significant economic events in global history, from the Great Depression to the 2008 Financial Crisis, Britains Brexit vote to the inexorable rise of populism globally. Drawing on moral psychology, philosophy, evolutionary biology, and beyond, it animates the possibilities for how we might build on our capacity for cooperation to reinvent our broken institutionsand ourselves. By breaking form to ignite our moral imaginations, it presents a vision for rewriting our modern-day mythology, our economic theory. Everyman asks: by recasting economics strawman protagonist as a flesh-and-blood character, can we turn the plot of our lives from an inevitable tragedy to a redemption story and alter the destiny of our civilization?

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