Evolution of Media
Book Details
Format
Paperback / Softback
ISBN-10
0742554821
ISBN-13
9780742554825
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2006
Print length
214 Pages
Weight
334 grams
Dimensions
15.10 x 22.90 x 1.70 cms
Product Classification:
Media studiesMedia studies
Ksh 6,650.00
Manufactured on Demand
0 in stock
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Providing an introduction to the evolution of communication media, this book offers a treatment of both mass media and interpersonal media. It describes the history and development of media technology and also aims to develop a taxonomy for media. It compares their technological requirements, applications, and other significant elements.
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
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