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Excellence in Public Relations and Communication Management

By: James E. Grunig (Author)

Manufacture on Demand

Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780805802269

Publisher: Taylor & Francis Inc

Publication Date: May 1st, 1992

Dimension: 23.40 x 15.60 x 142.00 cms

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This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.

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