Excellence in Public Relations and Communication Management
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
0805802266
ISBN-13
9780805802269
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 1992
Print length
682 Pages
Weight
1,292 grams
Product Classification:
Communication studiesBusiness communication & presentationPublic relations
Ksh 35,100.00
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This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
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