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Expanding Disciplinary Space: On the Potential of Critical Marketing

By: Douglas Brownlie (Author) , Paul Hewer (Author) , Mark Tadajewski (Author)

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Ksh 20,400.00

Format: Hardback or Cased Book

ISBN-13: 9780415816151

Publisher: Taylor & Francis Ltd

Publication Date: Apr 5th, 2013

Dimension: 24.60 x 17.40 x 56.60 cms

Category: Sociology: work & labour

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This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

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