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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

By: Portugal) Correia Antonia (Universidade do Algarve (Author) , USA) Fyall Alan (University of Central Florida (Author) , Turkey) Kozak Metin (Dokuz Eylul University (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781911396987

Publisher: Goodfellow Publishers Limited

Publication Date: Jul 31st, 2019

Weight: 436 grams

Dimension: 15.80 x 23.20 x 1.70 cms

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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Get Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context by Antonia (Universidade do Algarve, Portugal) Correia at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Goodfellow Publishers Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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