Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Book Details
Format
Hardback or Cased Book
ISBN-10
1119145872
ISBN-13
9781119145875
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 17th, 2016
Print length
224 Pages
Weight
452 grams
Dimensions
23.60 x 16.20 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 4,150.00
Werezi Extended Catalogue
Delivery in 14 days
2 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
Get Experiential Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
