Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
103279447X
ISBN-13
9781032794471
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2026
Print length
310 Pages
Weight
624 grams
Dimensions
24.20 x 16.40 x 2.40 cms
Ksh 30,950.00
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This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
Get Exploring Commercial, Social, and Digital Innovation from the Customer Perspective by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
