Exploring Contemporary News Consumption : Audience Power

This book examines the transformation of news consumption in the 21st century, focusing on the shift from one-way communication to more personalised and interactive practices.

This book examines the transformation of news consumption in the 21st century, focusing on the shift from one-way communication to more personalised and interactive practices. It traces the historical evolution of news consumption, from traditional media to the rise of social media and incidental news practices, highlighting the increasing agency of audiences in determining what news they consume, when, and how. By exploring the technological enablers of these changes, it provides a comprehensive overview of how news has moved from producer-driven to audience-centred models. Through an analysis of media communication theories and the history of news values, this book explains the processes behind news consumption and the implications of the audience turn. It explores the characteristics of news, what distinguishes it from other forms of information, and how new technologies have reshaped the channels, formats, and content of news. Readers will gain insights into the ways audiences now engage with news, from traditional outlets to social media platforms, where news often reaches them incidentally rather than being actively sought out. The book also examines the broader impacts of these shifts, including the challenges faced by legacy media and the growing influence of non-journalistic sources. Designed for scholars, students, and professionals in journalism and communications, it is an essential resource for understanding the changing nature of news and its implications for audiences. It is particularly relevant for those studying media consumption, journalism practices, and the role of technology in shaping communication. With its interdisciplinary approach, the book offers valuable background for academic courses in journalism, communications, and media studies, providing readers with the tools to critically analyse the evolving media landscape and the future of news consumption.