Exploring Typography

Showcasing the best practices across print and digital media, this book provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. It surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles.

Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers'' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.