Extremely Hardcore : Inside Elon Musk's Twitter
by
Zoë Schiffer
Book Details
Format
Hardback or Cased Book
ISBN-10
0593716604
ISBN-13
9780593716601
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 13th, 2024
Print length
352 Pages
Weight
550 grams
Dimensions
16.30 x 23.60 x 3.30 cms
Product Classification:
Business & managementBusiness and Management
Ksh 4,850.00
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"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times
"A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." — Financial Times
Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world''s largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.
When Elon wrested the app formerly known as Twitter out of the hands of its investors in 2023, his goals for what was previously known as the world’s digital town square were rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk insisted. “I did it to try and help humanity, whom I love.”
Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone in an unprecedented, unsolicited, and unilateral buyout. Drawing on hundreds of hours of interviews with more than sixty employees and thousands of pages of internal documents and Slack messages, WIRED journalist Zoë Schiffer delivers the singularly gripping, blow-by-blow saga of the infighting, mass layoffs, and culture wars that followed.
More than just a corporate saga, Extremely Hardcore is a high-stakes story of power, obsession, and ego—an unfiltered look at what happens when the world’s richest man buys one of its most influential platforms and bends it to his will.
"A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." — Financial Times
Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world''s largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.
When Elon wrested the app formerly known as Twitter out of the hands of its investors in 2023, his goals for what was previously known as the world’s digital town square were rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk insisted. “I did it to try and help humanity, whom I love.”
Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone in an unprecedented, unsolicited, and unilateral buyout. Drawing on hundreds of hours of interviews with more than sixty employees and thousands of pages of internal documents and Slack messages, WIRED journalist Zoë Schiffer delivers the singularly gripping, blow-by-blow saga of the infighting, mass layoffs, and culture wars that followed.
More than just a corporate saga, Extremely Hardcore is a high-stakes story of power, obsession, and ego—an unfiltered look at what happens when the world’s richest man buys one of its most influential platforms and bends it to his will.
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