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Fables, Fashions, and Facts About Advertising

By: John Philip Jones (Author)

Manufacture on Demand

Ksh 13,900.00

Format: Paperback or Softback

ISBN-13: 9780761927990

Publisher: SAGE Publications Inc

Publication Date: Jan 21st, 2004

Dimension: 22.80 x 15.20 x 45.00 cms

Category: Communication studies

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The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Get Fables, Fashions, and Facts About Advertising by John Philip Jones at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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