Faith in Reading : Religious Publishing and the Birth of Mass Media in America
Book Details
Format
Hardback or Cased Book
Book Series
Religion in America
ISBN-10
0195173112
ISBN-13
9780195173116
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 2nd, 2004
Print length
222 Pages
Weight
459 grams
Dimensions
15.70 x 23.10 x 2.00 cms
Product Classification:
Christian social thought & activityMedia, information & communication industries
Ksh 12,950.00
Manufactured on Demand
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In early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. This work tells the story of the unlikely origins of our media culture.
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
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