Faith, Media, and Persuasion : How Evangelicals Win in a Religious Free Market
by
Adam Bajan
Book Details
Format
Paperback / Softback
ISBN-10
1666955868
ISBN-13
9781666955866
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 24th, 2026
Print length
170 Pages
Product Classification:
Communication studiesReligion & beliefsReligion: generalReligion and beliefsReligion: general
Ksh 5,050.00
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This book explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric.
Faith, Media, and Persuasion explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric. Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest.
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