Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion

Name: Fandom Analytics
Brand: Springer International Publishing AG
SKU: 9783031659249
Price: 5050 KES
Availability: OutOfStock
ISBN: 9783031659249

2024 ed.

by Michael Lewis

Book Details

Format Hardback

Book Series Business Guides on the Go

ISBN-10 3031659244

ISBN-13 9783031659249

Edition 2024 ed.

Publisher Springer International Publishing AG

Imprint Springer International Publishing AG

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 31st, 2024

Print length 260 Pages

Product Classification: Popular culture Popular culture Market research Hospitality and service industries Service industries Media, entertainment, information and communication industries Media, information & communication industries Sport: general Sports & outdoor recreation

KSh 5,050.00

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The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

Get Fandom Analytics by Michael Lewis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has 260 pages.