Fashion and Film : Moving Images and Consumer Behavior
2020 ed.
Book Details
Format
Paperback / Softback
Book Series
Springer Series in Fashion Business
ISBN-10
9811395446
ISBN-13
9789811395444
Edition
2020 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 28th, 2020
Print length
301 Pages
Weight
510 grams
Dimensions
15.00 x 23.40 x 2.40 cms
Product Classification:
Media studiesCorporate financeSales & marketing
Ksh 21,600.00
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This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online.
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
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