Fashion Brand Internationalization : Opportunities and Challenges
1st ed. 2016
Book Details
Format
Hardback or Cased Book
ISBN-10
1137523360
ISBN-13
9781137523365
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 30th, 2016
Print length
142 Pages
Weight
324 grams
Dimensions
15.60 x 21.60 x 1.70 cms
Product Classification:
Sales & marketingSales and marketingFashion & beauty industriesFashion and beauty industries
Ksh 9,900.00
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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
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