Fashion Branding Unraveled
Book Details
Format
Paperback / Softback
ISBN-10
1563678748
ISBN-13
9781563678745
Publisher
Bloomsbury Publishing PLC
Imprint
Fairchild Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 15th, 2011
Print length
304 Pages
Weight
576 grams
Dimensions
18.70 x 23.50 x 1.90 cms
Ksh 12,600.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.
Get Fashion Branding Unraveled by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.
