Fashion Cities Africa

Tied to the exhibition of the same name at the Brighton Museums, Fashion Cities Africa is an in-depth focus on four key contemporary African fashion scenes - namely Nairobi, Lagos, Casablanca and Johannesburg.
Never has African fashion been so popular, and yet it is still largely undocumented. By focusing on four key cities, one from each of the regions of the continent – e.g. north, south, east, west – this book captures the depth and breadth of Africa’s exciting fashion scene.

In a searing 2012 Guardian op-ed, Hannah Azieb Pool took Western fashion designers to task for their so-called African-inspired clothing. “Dear Fashion,” she wrote, “Africa is a continent, not a country. Can you imagine anyone describing a fashion trend as ‘European-inspired?' Of course not. It’s meaningless.” Now, with Fashion Cities Africa, Pool aims to correct the misconceptions about African fashion, providing key context for contemporary African fashion scenes and capturing the depth and breadth of truly African fashion.

Tied to the Fashion Cities Africa exhibition at the Brighton Museum, the book gives much needed attention to four key African fashion scenes: Nairobi, Lagos, Casablanca, and Johannesburg—one from each region of the continent. Filled with interviews of leading African fashion designers, stylists, and commentators, alongside hundreds of exclusive street-style images, Fashion Cities Africa is a landmark book that should be celebrated in fashion houses the world over.