Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
1st ed. 2021
Book Details
Format
Paperback / Softback
ISBN-10
3030813231
ISBN-13
9783030813239
Edition
1st ed. 2021
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 22nd, 2022
Print length
337 Pages
Product Classification:
Cultural studiesSales & marketingMedia, information & communication industries
Ksh 28,800.00
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
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