Fashion Marketing
by
Tony Hines
Book Details
Format
Hardback or Cased Book
ISBN-10
0750668970
ISBN-13
9780750668972
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 24th, 2006
Print length
348 Pages
Weight
740 grams
Dimensions
16.00 x 23.40 x 1.90 cms
Product Classification:
Sales & marketing
Ksh 36,000.00
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Presenting a collection of international contributions from academics and practitioners from the UK, USA and China, this work incorporates the major changes in the fashion industry. Intended for use on Fashion marketing and Fashion management programmes, it is useful for undergraduate or postgraduate courses in Fashion, Textiles, and others.
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
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