Fashion Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1405139536
ISBN-13
9781405139533
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 10th, 2008
Print length
288 Pages
Weight
500 grams
Dimensions
24.30 x 17.40 x 1.60 cms
Product Classification:
Sales & marketingFashion & beauty industries
Ksh 5,400.00
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'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
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