Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2023 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3031073282
ISBN-13
9783031073281
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 7th, 2023
Print length
281 Pages
Ksh 27,000.00
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Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel.
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