Fashion, Media, Promotion : The New Black Magic
Book Details
Format
Paperback / Softback
ISBN-10
1405194219
ISBN-13
9781405194211
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2010
Print length
264 Pages
Weight
576 grams
Dimensions
24.00 x 17.30 x 1.50 cms
Product Classification:
History of fashionFashion & societyMedia studies
Ksh 6,300.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music).
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