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Fashioning the Asian Century
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Fashioning the Asian Century : Sustainability, Aesthetics, and Popular Culture in the New Millennium

Book Details

Format Hardback or Cased Book
ISBN-10 1350460850
ISBN-13 9781350460850
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 3rd, 2026
Print length 248 Pages
Weight 700 grams
Dimensions 23.80 x 15.80 x 2.00 cms
Ksh 13,500.00
Not Yet Published 0 in stock

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This volume explores fashion from a Pan-Asian context, exploring the impact of 25 years of political, economic, demographic, and cultural soft power change.

If the 21st century can be described as the Asian century, what does this Pan-Asian ascendency mean for fashion? Fashioning the Asian Century offers various compelling perspectives on this fascinating and urgent question.

Exploring the influence of Asian fashion both within and beyond China, India, Japan, Korea and Thailand, this collection of essays is written by contributors from across the globe. Fashioning the Asian Century covers an exciting range of topics from the work of Asia’s fashion designers to fashion shows and fashion weeks that take Asia as their stage, as well as from consumer behaviour and popular cultural trends across Asia to sustainability and greenwashing in Asian fashion.

Together, these diverse perspectives address, interrogate, unpack and celebrate Asia’s ever-growing significance – from creation to consumption – as a center for fashion in the 21st-century.


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