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Feminists, Feminisms, and Advertising

By: Kim Golombisky (Author) , Peggy J. Kreshel (Author)

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Ksh 9,450.00

Format: Paperback or Softback

ISBN-13: 9781498528283

Publisher: Lexington Books

Publication Date: Sep 12th, 2019

Weight: 617 grams

Dimension: 22.80 x 15.00 x 2.90 cms

Category: Feminism & feminist theory

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This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

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